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Dynamic email marketing content revealing different products to different subscribersPredictive recommendations recommending products before consumers searchAutomated projects set off by particular behavioral signalsReal-time budget allocation to the best-performing innovative and audiencesThe structure requires robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up quick: brand name awareness and favorability climbed around 9%, and purchase intent leapt almost 19%, outshining typical project norms.
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